Google Search

SEM

in Dubai

At Segovia, we have helped several brands in Dubai find new customers. We've done it all. From helping Corporations like Joseph Group bring in new multi million dollar customers to helping e-commerce start-ups like Sklptor.com find their first few customers. We've been able to do this because of our insight into what customers are searching for.

Search Engine Marketing is a Sprint and a Marathon. It is a Science and an Art. Its about creating the right copy and targeting the right keywords to milk your marketing budget for everything it is worth.

What is SEM?

A quick overview of SEM in Dubai

SEM or Search Engine Marketing is the Art and Science of placing advertisements in Google search, so that customers who are searching for a product or service similar to the one you offer, can find you before they find your competitors. It is ideal for “Pull” based products and services. These are products that the customer needs and knows they need. For push based products (Products that the customer needs but doesn’t know they need) SEM will not be as efficient as SMM or Social Media Marketing.

SEO Illustration
Keyword research illustration

Keyword competition

How to choose the right keywords for SEM in Dubai

The first thing to consider is keyword competition. Essentially, this means how many other people are trying to attract customers who are searching for certain Keywords on Google. With SEM, you pay per click. The more competitors you have the more expensive it will be for you to get a customer to click on your advertisement. Targeting the wrong Keywords will mean that you are wasting your budget. 

Advertisement Copy

The text of your text based advert

This is the Art part of SEM. Unlike SMM, SEM is all about Leads and Conversions. You have around 1 second to convince the customer to visit your website rather than your competitors. Your content should be short, informative and persuasive. Fortunately we have some of the best Copywriters in the industry. We will take care of everything for you.

Research illustration
What is SEO Illustration

Budget

How much to spend on SEM

Your budget has two parts: 1) Cost Per Click and 2) Total budget. Your CPC will wary depending on your conversion rate and conversion value. We will experiment with different combinations for different keywords and Copies to see what works best. This means the the performance of your SEM campaign will improve over time till it reaches it’s optimum level.

Landing Page

What happens after they click your advert

The most basic landing page is the home page of your website. This is not recommended because with SEM, the target is to generate leads and convert rather than spread awareness. A slightly better option is to direct users to internal pages of your website. Again this is not the ideal as your internal pages are likely optimised to deliver information, not to gather information. The best option is to create a custom landing page that is designed to provide just enough information to convince the user to either submit an enquiry or place an order.

Off Page SEO
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Conversion Tracking

Track and optimise your adverts

We will set up everything required to track which advertisement are working and what the value of those leads and conversions are. This will help us optimise your adverts to deliver the best results that your budget and industry could possibly deliver.

Campaign SetupCampaign Setup

AED1,499One time

  • Keyword Research
  • On Page Optimization
  • Up to 100 Ad sets
  • Tracking set-up
  • Ad Copy
  • Campaign Report
MaintenanceMaintenance

%9.99of budget

  • Keyword Updates
  • Copy Optimization
  • A/B Testing
  • Conversion optimization
  • Monthly reports
  • 5-Star Support
Landing PagesLanding Pages

AED1,999/page

  • Keyword Research
  • Custom Design
  • HTML/CSS with AJAX
  • Speed optimisation
  • Conversion Tracking
  • 2 months of updates

Dubai

2702 Indigo Icon
Cluster F JLT
Dubai UAE
mena@xxx.com

London HQ

20 Paul Street
Old St Roundabout
EC2A 9RH London
uk@xxx.com

Atlanta

618 Highland Lake
Decatur Atlanta
GA 30033
us@xxx.com

  • Frequently Asked Questions?

    FAQ Illustration

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    A direct system of communication exists between your home and the person you are caring for.

    Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.

    Primarily, companies should use marketing automation to find and nurture leads, close more deals, and maximize ROI. But marketing automation is important for a number of other related reasons as well.